So last week I got invited by the Eve Branson Foundation to rock the kasbah in Beverly Hills. Pretty exciting adventure because I met a very nice British chap who actually is in touch with a lot of (unhappy) billionaires. That was a great last day in LA. Now I’m in Amsterdam still on a quest for the unhappiest millionaire to join me on this amazing journey. Who will it be? People’s applications are starting to come in. Me and my team will take time to find the right match for The Unhappiest Millionaire. Soon more!

Here’s an article about the event:

The Committee and supporters of the yearly Rock The Kasbah event turned out at Christofle Beverly Hills last night, in recognition of  #GivingTuesday – the movement started to give back to charity and causes after celebrating thanksgiving, Black Friday and Cyber Monday.

Rock The Kasbah is a firm fixture on the LA social and charitable calendar, having for the last five years produced an exciting and entertaining event to raise money for the Eve Branson Foundation, which supports entrepreneurial and regeneration projects locally in LA and in the Atlas Mountains of Morocco. A-list stars turn out for this gala hosted by Eve Branson and her son Sir Richard Branson and Virgin Unite – the charitable endeavor of the Virgin group of companies.

Fiona Whitney from Rock The Kasbah organizes an elegant charitable soiree
Fiona Whitney from Rock The Kasbah organizes an elegant charitable soiree.
Photo credit:  Darren Darnborough

Christofle of Beverly Hills, a fine jewelry and silverware boutique, kindly donated an elegant necklace to the foundation which was auctioned off to a kind supporter. Guests including Committee members Fiona Whitney,Denise Alvarado and Darren Darnborough rallied the group to raise enough for Eve Branson’s wish list to provide some sewing machines, mannequins and material to support the entrepreneurial efforts of a group of women near Sir Richard’s Kasbah Tamadot resort in Morocco, so that they can sustain the life they deserve and work hard for, with support from the dedicated charity Chairman Tim Souris from the East Coast.

Distinguished guests included author Len BransonSmartplane CEO Stephane Fymat, top Beverly Hills LASIK and PRELEX surgeon Rajesh KhannaFrench Tuesday’s co-founder Gilles Amsallam and acclaimed photographer Judith Orr. An evening of fine champagne, fine desserts, fine silverware and fine company in support of a fine charity marked a successful GivingTuesday in Beverly Hills for all concerned.


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